Exhibitor workshops

A growth gas pedal for companies, AI offers almost infinite possibilities for revolutionizing the customer approach, and is becoming indispensable to corporate strategy. The potential of this technology raises legitimate questions about its development and applications: 

What are the ethical stakes of AI in digital marketing? How is AI revolutionizing this sector and helping decision-making? What tools for the future of digital marketing, and how can we use them wisely? Why make ethics, transparency and innovation your leitmotiv? And how can we reconcile performance and consumer protection? 
 
Expert answers to these questions, and ideas for building the IA of trust that is essential to consumer and corporate protection.

Search engine optimization (SEO) is never free: good SEO involves significant investment in terms of content, links and time.
It is therefore vital to focus your efforts on the SEO levers that deliver the best ROI. 

But how do you identify them?
Mikaël Priol, a well-known speaker in the world of SEO, will show you how by analyzing - among other things - your competitors' SEA campaigns.

A twofold analysis, which will also enable you to better manage your SEO budget and improve the ROI of your campaigns.

As usual, Mikaël Priol will be providing valuable SEO tips during this workshop, and will be challenging certain preconceived ideas on the subject.

Audience monetisation and omichanel marketing are complex challenges for the Media industry. To succeed, Media must offer attractive content, use data responsibly, personalise the user experience and diversify their chanels and their sources of revenue. Technological innovation is key to thriving in this fast-changing environment. Find out how leading media company Euronews is responding to these challenges with Insider.

Find out how French lingerie brand RougeGorge is using Skeepers' Customer Data Activation solution - a SaaS platform for one-to-one marketing - to leverage data to quickly and sustainably engage customers and boost marketing performance and sales.

In the face of ever-higher customer expectations, Knowledge Management is becoming essential. Discover how generative AI, combined with knowledge management, is proving to be an essential performance lever for the efficiency of customer services and their advisors. Building effective customer advisor knowledge bases is a major challenge. How can AI help us overcome these obstacles? What are the concrete benefits of an AI-assisted knowledge management strategy?

Next-generation technologies allowing:

• Unlimited access to real-time knowledge for greater efficiency
• Live adaptation of channels to personalize the experience and reduce effort
• Automatic analysis of each contact for continuous improvement
• Hyper-personalization of each interaction to create a strong relationship between customer and agent

Adopt a truly data-driven strategy based on your customer data:

• Turn your customer data into a competitive advantage by gaining a 360° view of your customers and high-quality insights.
• Use CDP to segment and personalise the customer experience across all channels.
• Discover how to maximise the performance of your teams and your ROI using AI
• Build relationships with your customers based on trust thanks to individualised management of their data

In the era of artificial intelligence, it's time to revolutionize your CRM marketing strategies by embracing the concept of Customer Lifetime Value (CLTV) as your guiding compass. Shifting your marketing campaign strategy to align with the future revenue potential of your customers and prospects is the new frontier. Incorporating "Future Value" as a key performance indicator promises not only more profitable management of your customer base through precision targeting but also the cultivation of fresh business opportunities. This has sparked a surge of interest in CLTV projects, where data and marketing teams converge with a shared goal: maximizing company sales through the synergy of data analytics, AI, and marketing prowess. But how can this ambitious objective be realized?

To increase sales from CRM, and satisfy your sales team ambitions (e-commerce, retail, product...), you should send more full-base campaigns.

But let's be careful to not overwhelm your database. An excessive marketing pressure can have negative consequences on your customer experience and lead to a total rejection of your marketing actions.

To do CRM is an art: the art of balance. It is today possible to reconcile sales and customer engagement.

Discover how you can facilitate CRM and maximize your customer lifetime value with Splio Predictive AI: all the advantages of a CDP with the benefits from Artificial Intelligence.

We are at a pivotal moment where CX must adapt and evolve for businesses to deliver on the promise of delivering truly intelligent CX. In this conference we will come back to the major challenges of customer relations, including the rise of AI, personalization, omnichannel and cost control.

- How to address current customer expectations?
- What are the investment priorities to consider: use of voice/digital channels, omnichannel solution
- The agent, a profile under tension. What are the preferred innovations? How to integrate AI into the advisor's journey?
This presentation will be based on the results of 2 surveys conducted by Genesys over the past 12 months in France and Europe with consumer groups and corporate customer service departments on their conversational habits and major investments to come.

Our AI-powered automation technology centralizes first-party data from known and anonymous users across all channels, giving you the vision and power to talk to your customers like a human would, with emotional intelligence and context, at scale.

- Omnichannel visibility
- Advanced segmentation
- AI-powered automation
- Personalised experience
- Intelligent data analysis 

As the publisher announces significant advancements to its omnichannel orchestrator, complemented by conversational generative AI, Fnac-Darty will share insights into the benefits of intelligently orchestrating contact journeys to maintain high accessibility across channels without overburdening the customer service.

An intelligent approach that Christophe Famechon, Director of Customer Relations at Fnac Darty, will elaborate on during this workshop!

He will be joined by Adrien Lesage, Sales Director at DialOnce, who will provide context and introduce the publisher's innovative vision.

The new conversational agent using artificial intelligence is a runaway success. With its adoption by millions of people, debate is growing about the impact of this technology on our daily lives. For marketing and customer relations professionals alike, ChatGPT offers a host of benefits, but also challenges practices and raises questions.

AI opens up new horizons. Combined with generative AI, it brings the practices of the world of customer relations to a boil.
- Automatization: which impacts on a digital customer journey to increase the web conversion rates?
- What is the future of IA in the contact centers?
- Beyond the contact centers: how to optimize a buyer journey?
This session will provide you with an overview of the impacts of AI: winning self-service strategies for a website, efficient routing of requests to contact centers, and assistance and decision-making tools for agents, optimization of a buyer journey with Pointillist. You will see how Artificial Intelligence makes it possible to reconcile revenue maximization, execution efficiency, customer satisfaction and optimization of the customer relationship

This workshop highlights the feedback from two Data Quality Excellence (DQE) clients' experiences, allowing you to grasp the challenges, solutions, and benefits of data quality.

Through these testimonials, discover how N'PY successfully eliminated duplicates and maintains a unified customer repository in its Salesforce CRM. Also, learn how BIP&GO has optimized real-time data quality on its forms and within its existing customer database.

Understand the challenges of AI in fashion. 

What tools are available? Why are data and data quality essential prerequisites?  

Understand the challenges of intellectual property and securing data for Brands. 

What are the 1ᵉʳˢ use cases and for what added value? Data specialist Avanci deciphers the subject of retail.

Data specialist Avanci and AI specialist IMKI decipher the subject of retail.

Tersea is a customer relationship outsourcing professional in France and Offshore, offering innovative solutions dedicated to operational performance.
Gramaide is Tersea's generative AI solution that works without integration and with all CRM systems on the market (Salesforce, Zendesk...). 

It:

• Automatically corrects your agents' writings
• Reformulates according to 10 tones and allows you to create your own outgoing Relationship Signature
• Synthesizes written and oral conversations between your clients and agents

Gramaide also proposes an Automated Quality Monitoring module to manage and support CRC performance.
The workshop will be dedicated to the live demonstration of our solutions in an operational context of customer case handling.

In this session, we'll look at how the end of the cookie era, also known as data deprecation, will disrupt the way many marketing teams operate and how zero-party data is the solution many marketers are looking for to meet the challenges ahead.

You are a brand and you want to collect qualified and opt-in customer data to enrich your CRM and develop your Direct-To-Consumer strategy, all without relying on 'lead generation' service providers.

You may not realize it, but you already have several internal levers at your disposal that you can activate without additional marketing expenses to make your digital efforts profitable and gather customer data.

Come and discover how companies like Rossignol, Palladium, Columbia, or Coaster (USA) are internally developing high-performing acquisition strategies with strong ROI.

With a focus on data quality, legal consent and customer engagement, we present a comprehensive vision to achieve the best level of contactability.

In collaboration with our client Piscine Center and thanks to multi-sectoral use cases, our workshop aims to enrich you with pragmatic content and innovative solutions.

During this presentation, Michel Beck will share with you concrete methods (and their limitations) to help your company maximise its SEO acquisition by taking advantage of AI.

On the programme

• persona generation
• SEO tree creation
• use of a customised tone of voice
• SEO FAQ generation
• SEO optimisation of texts
• image generation
• use of GPT under Google Sheet

And much more!

Why does Devred want to measure customer satisfaction?

Why is involving retail teams essential?

Discover it through the concrete experience feedback from Devred. 

Channels multiplication, tightening of regulations, over-solicitation, etc. it is increasingly complex to have customers and prospects on the phone.

During this workshop, we will explain how to implement effective strategies and share how our customers adapt and improve their reachability thanks to Nixxis' innovative solutions.